work & studio of
Lance Alton Troxel

creative
& art direction.
design.
also film.
sometimes music.

Brand & Identity

I've helped business and organizations of all sizes—and many, many types—to distill, define, and communicate their brand and identity in a powerful, attractive way. What you don't see here is the foundation of communication and curiosity that's essential to build and launch a successful branding project. If interested, reach out. I'm happy to talk about the process.

Daily Minded

For this innovative journal app based in mindfulness techniques, I created a logo that evoked motion and continuity and friendly illustrations to show the ease of using the app.

OPAL Center for Arts & Education

OPAL is an amazing arts and education center, volunteer-based, and offering great art events, theater, and classes to the community.

OPAL Center for Arts & Education

OPAL is an amazing arts and education center, volunteer-based, and offering great art events, theater, and classes to the community.

Axe & Fiddle Public House

Housed in a former lumber works, I created a menu that looked like a period order form.

Axe & Fiddle Public House

Housed in a former lumber works, I created a menu that looked like a period order form.

Bookie

An online appointment app for businesses, I also did illustrations for their target markets.

Bookie

An online appointment app for businesses, I also did illustrations for their target markets.

FRQNCY

Streaming live concerts during Covid, I chose to base the FRQNCY palette on classic rock-n-roll posters.

FRQNCY

Streaming live concerts during Covid, I chose to base the FRQNCY palette on classic rock-n-roll posters.

RUN CG RUN

A local running club whose main event took place during a mining days festival, of course the mascot needed to be a friendly, grizzled miner.

RUN CG RUN

A local running club whose main event took place during a mining days festival, of course the mascot needed to be a friendly, grizzled miner.

Faircode

Faircode's CEO has a huge love of silent cinema and wanted their brand to reflect that while still feeling modern.

Faircode

Faircode's CEO has a huge love of silent cinema and wanted their brand to reflect that while still feeling modern.

Logo Omnibus

A collection of other logos I've created.

Logo Omnibus

A collection of other logos I've created.