Brand & Identity

work & studio of
Lance Alton Troxel

creative
& art direction.
design.
also film.
sometimes music.

client work

studio

about

work & studio of
Lance Alton Troxel

Brand & Identity

I've helped businesses and organizations of all sizes—and many, many types—to distill, define, and communicate their brand and identity in a powerful, attractive way. Need help, please reach out. I'd love to talk and show you how I can build on your idea to create a engaging, functional, brand.

Daily Minded

For this innovative journal app based in mindfulness techniques, I created a logo that evoked motion and continuity and friendly illustrations to show the ease of using the app.

FRQNCY

For a platform that streamed live concerts during Covid, I chose to base the FRQNCY palette on classic rock-n-roll posters.

FRQNCY

For a platform that streamed live concerts during Covid, I chose to base the FRQNCY palette on classic rock-n-roll posters.

Bookie

An online appointment app for businesses, I also did illustrations for their target markets.

Bookie

An online appointment app for businesses, I also did illustrations for their target markets.

Faircode

Faircode's CEO has a huge love of silent cinema and wanted their brand to reflect that while still feeling modern.

Faircode

Faircode's CEO has a huge love of silent cinema and wanted their brand to reflect that while still feeling modern.

OPAL Center for Arts & Education

OPAL is an amazing arts and education center, volunteer-based, and offering great art events, theater, and classes to the community.

OPAL Center for Arts & Education

OPAL is an amazing arts and education center, volunteer-based, and offering great art events, theater, and classes to the community.

^^^

With a nod to the early 20th century theater housed in the building, I designed the facade and sourced an amazing metal letter artist who fabricated the letters based on my designs.

^^^

With a nod to the early 20th century theater housed in the building, I designed the facade and sourced an amazing metal letter artist who fabricated the letters based on my designs.