work & studio of
Lance Alton Troxel

creative
& art direction.
design.
also film.
sometimes music.

About me

I'm an art director, designer, and filmmaker who lives in a little town in western Oregon. For more than twenty years I've been a creative professional, helping numerous companies and organizations with branding, marketing design, app UI/UX, photography, and film.

My favorite projects are collaborative—looking for the best idea, whoever has it, wherever it comes from.

Have a project and feel the same? Say Hello :)

A few creative highlights

  • Sony/BMG design for Britney Spears, Kelly Clarkson, David Archuleta, Usher, Avett Brothers, and even a very short-lived Michael Jackson website.

  • "This is Personal" w3 Awards—Winner, Best Website; Facebook Studio Award—Nominee; Cannes Lion International Festival of Creativity— Shortlist, Cannes Lion Health.

  • StrawDrawiOS app featured—for a brief moment—on Adult Swim's "Black Jesus." I just think that's awesome.

  • Assorted rock-n-roll music videos that I wrote, cut, shot, and directed for Nathaniel Rateliff, Foxygen, Damien Jurado, Richard Swift, Myna Birds, among others.

  • "Golden Pose" narrative short official SXSW—Official Selection, plus Open Lens Festival—Winner, Best Short Film. Cottage Grove Film Festival—Winner, Best Short Film.