Boston College | True North
Created at Boston College, True North is a program for high school and college students to help them find their career and personal path. The materials use extensive research and pointed questions to show paticipants what motivates them most deeply—and how to follow those motivations to a happier, fuller life. I created the branding and visual metaphors and worked closely with their team in organizing flow, content strategy, and functionality for the web app.
The logo mark represents the three core elements of the program: your north star statement (core motivations); your guiding stars (core values); your destination. Because our journeys aren't linear, the logo has circular energy but with a feeling of life and reaching.
