American Cancer Society

work & studio of
Lance Alton Troxel

creative
& art direction.
design.
also film.
sometimes music.

client work

studio

about

work & studio of
Lance Alton Troxel

American Cancer Society

It's a terrific and worthy challenge to push a design while still remaining true to the brand, especially with one as strong as American Cancer Society's. This is a small collection of work I did with the organization.

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I created the lockup and multiple collages for the national 110th anniversary campaign.

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I was creative lead on this special project for All In Against Cancer, sourcing and designing a small-run booklet aimed at top-tier donors. The campaign needed to feel urgent and timely, so I chose printing on tabloid newsprint. It received high acclaim and became a great tool for the development team.

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Art direction plus title design and animation for "Patient Support" national campaign commercials in social and paid media markets.

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With the 2023 rebrand, I designed numerous, updated logos for ACS's many (many!) sub-brands. I also re-imaged one of the original logos from the 1920s, which was then featured on products and swag throughout the organization.

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Bag designs for the online store.

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Client Work